Below is an interesting page from a very old sales book. When I find it again I will add a byline for the author/ publisher.

My point is that in the “Sales Guru” universe new episodes/ new mantras / new formulas/ New CRM razzmatazz  are flooding the market place during the current crisis.

I never want to be confused with a sales guru. All my work is based on empirical evidence, that’s stuff  I have actually done with no mystic messaging from a pyramid perched on the side of the tallest tree in Tibet. 

I would remind everyone that nothing is new in sales. Everyone I know who truly demonstrates the points below win without the razzmatazz of New Age selling formulas. Nothing, simply nothing overrides enthusiasm .