"An expert is a man who has made all the mistakes that can be made in a very narrow field."

~ Physicist Niels Bohr, quoted in the Harvard Business Review ~

Choosing an outside Telesales Trainer well. It’s your choice.


My number one piece of advice is to see the CV of the person delivering the training. You can have the slickest website in front of you based on a training company image. But what about the trainer ? Trainers need experience in sales, solid experience, The old saying is  “ If you can’t do, then teach”. Whilst this motto is not true  it’s surprisingly along the right track with sales training these days.

My history is here for all to see. I work on my own with total reliance on my own methodology to win over and coach trainees into success. All based on my own long and varied experiences on the phone. You cannot beat empirical evidence over several decades.I am not a trained trainer . I am a Telesales expert passing on the information everyone needs to shorten their learning curve.


I do not believe people are trainers in their 20’s and 30’s. Why are they not earning very high commissions in sales on the phone in those years as I did ? Selling is exactly what I was doing then. Teaching and expert coaching based on those years and using empirical evidence is what I do now. Wild horses would not stop me selling to teach.

The next thing to focus on is the type of coaching and training you require.

I will immediately mention online/ E-learning first. This is used by those who want a very low budget solution who hold a bold belief that telesales instruction by E-learning can do the trick and people will read the modules and by magic their performance will change. 

It is certainly a cheap option but does rest on your audience having some form of desire to read and then magically deduce the best way to proceed. A zero star rating from me. It’s pants. You know it and I know it. I don’t see it as competition so I am not knocking the opposition! It’s all tick box and unrealistic. Ticking boxes does not make a Telesales expert.

E-Learning for sales and any expectations of serious engagement with potential clients is “Strictly for the birds”

Secondly you have generalist seminars on Telesales. Very good for team bonding and you will be exposed to role play, games and other interaction to get everyone in the mood. A shot in the arm, often a day out of the normal routine. Short term it’s good but the issue is within the notion that people return to “type” pretty quickly. It does not treat the universal “Call Reluctance” more than superficially. This is my opinion and may not be shared by others.

🌟🌟 2 star rating from me. I do not do seminars except in specialist areas. It cannot be compared to 1:1 in-depth personality led coaching over a few months not a few hours.

Thirdly you can try it yourself . Again you will probably be let down by a lack of personal experiences which are the empirical evidence needed to really educate and drive a team in the nuances of getting those meetings and deals. A 🌟🌟 star rating from me.

Finally I offer my method of coaching people 1:1 often with outstanding success where the recruitment of satisfactory staff has been achieved. Your team do not need to be geniuses however they need to speak well and be ambitious. I will let others give their star rating on my Google and Yell.com  reviews 

In many, many cases great  results are achieved working with me and my process which are custom delivered to each company. No two companies are the same no two assignments are the same, no two people are the same. 1:1 coaching unearths the true issues and drives performance.

It would be dishonest to guarantee success in advance as much depends on having eager participants. I work on the basis of leading horses to water. Your team need to allow themselves to drink. You may have to accept that recruitment does not always produce winners. Replicating success at an interview on a daily basis is a big ask.

Get in touch. 90% of my clients will not be wrong. The bottom line is results that can be achieved with insightful advice, driving enthusiasm and accountability coaching. My engagement includes 3 months follow up. Usually this is exactly what is needed. Call my office and I will be happy to get back to you to have a discovery discussion with any business owner. 

logo   Website by Mountain Lion Design | Content © 2018 Simon Kenna Telesales Training UK
W: | T: 020 8720 6567 | E: simon@simonkenna.co.uk | A: 36, Iffley Road, Hammersmith, London W6 OPA | Site Map

logo   Simon Kenna Telesales Training Reviews
Read my client reviews on Google…
Services rating: 5 out of 5 based on 23 ratings