I feel sure I speak for many when mentioning that some real optimism is beginning to blossom for many in business. For some their momentum has not been affected however for many more the past year has been a nightmare and some will never reappear. For me business has been slower as the effects of this reversal of fortunes in business has taken its hold on outcomes. My answer to this has been not to panic and to focus on revisiting some past clients by email and telephone without any hard sell of my services.
I have felt somewhat secure in the knowledge that mine is a valuable service for those who engage via the telephone with clients and potential new business clients. I have not expected entirely new clients to be hammering on my door - as that outcome will rebuild in time. Many have had a hard enough job just staying ahead of the game and minimising losses. Some will see this as not a great time to get insightful support whilst others , particularly those that have experience of my support have looked for help and it’s been supplied with some great results. So many thanks to clients who asked for support even in these difficult times.
History is permanently repeating itself and I am happy to be welcoming back several past client companies that I have quietly kept in touch with.
I find that many people only equate new business with new clients however with considerable thought and polite perseverance plenty of new interest can be generated from older and even dormant clients. It’s often the case that just one more call to these prospects is the key to new episodes. Give this some thought is my advice.